A white-label customer app for real estate developers. Your logo on the icon. Your colours throughout. Your name in the App Store and Play Store. Pre-sales discovery to post-handover community life — every screen reinforces the brand the customer already trusts. Underneath, the same construction-grade ERP that runs your back office. No third-party API project. No data lag. No competitor app riding on your customer relationship.
The What's New section is your brand's window into your customer's pocket. Every project you've launched, every project under construction, every project on the drawing board. Hero renders, sales kits, amenities, layouts, gallery — all in one tap. When their cousin asks about a 3 BHK in the area, they don't open an aggregator. They open your app. Tapping Enquire Now sends a qualified lead straight into Salesforce — or whichever CRM your sales team runs on — with the referrer attached. The discovery channel for the next family member is already on their home screen.
What does the customer pay this month? Why is there a Late Payment Fee? When was the last receipt cleared? They want answers in their pocket — not in a phone call to your accounts team. The Accounts section lays out Outstanding, Applicant Ledger, Money Receipts, Payment Plan, Booking Details — all driven from the same Property Management ledger your finance team uses. Pay Now opens a payment link (Razorpay, NEFT, UPI). The receipt arrives back in the same app within minutes. No nightly batch sync. No third-party API contract. The numbers your customer sees are the numbers in your books.
The Services section knows where your customer is in the journey. While the unit is under construction, the requests are pre-possession — demand cycle queries, customisation, allotment documents, brokerage payouts, GST and RERA paperwork. Routes to your sales or CRM team. Once the unit is handed over, the same section switches to maintenance mode — lift outages, plumbing, electrical, parking, common areas. Routes to your facility management team. Same login, same app — different request types and different teams, driven by the unit's actual status.
Your happiest customer is your best salesperson. The Refer Us section converts that goodwill into trackable, attributed referrals. Friend's phone, project of interest, one tap to send. The lead lands in your CRM with the referrer name attached. When the friend books, the customer earns the committed reward — ₹50,000 per booking, an e-voucher, a discount on their next stage payment, whatever your loyalty programme commits to. The customer can see the referrals they've sent, the visit status, the bookings closed, the total earned. Loyalty made visible — and trackable.
▸ Same four sections. DTC blue. Paradigm gold. Your brand.
Most generic resident or pre-sales apps have most of the same features — invoices, ledgers, project updates, service requests. The difference is whose brand the customer sees three years later when their cousin asks for a recommendation. With a branded customer app, that cousin downloads your app from the App Store and starts at Pre-sales. With an aggregator, the cousin downloads the aggregator and starts looking at all developers' projects, including your competitors'.
I told my CTO five years ago to build a customer app. Three quarters later we had a working prototype that pulled data from the ERP via APIs. Six months after launch, the APIs broke during an ERP upgrade. Customers couldn't see their ledgers for two weeks. Now we run on the branded app from the same company that runs the ERP. One vendor. One upgrade cycle. One brand on my customer's phone. And our referral pipeline doubled.— MD · Indian developer · 8 active projects · 2,400+ customer base
30 minutes. We'll mock your logo and palette into a working build during the call. You'll see what your customer would see — pre-sales, booking, payment plan, ledger, project update, services, refer us. We'll show how the App Store listing looks under your developer account, and what the deployment timeline is for your first 100 customers.