Real estate SFA built ground-up for the buying journey. Capture leads from Facebook, Google, 99acres, magicbricks and your microsite — automatically. Show real-time inventory and personalised offers. Run channel partners with ladder commissions that pay themselves out as the customer pays. Measure cost-per-lead, cost-per-site-visit, cost-per-closure live. Hit your targets — by units, by area, by booking value.
Leads come from everywhere — paid social, search ads, property portals, your microsite, walk-ins, channel partners, even old-school billboards via missed-call. Farvision SFA captures them all, attributes the source-of-truth, AI-scores them, and routes to the right RM in seconds. With real-time spend visibility from the campaign platforms, so cost-per-lead is live, not lagged.
Most leads aren't ready to book on day one. They need nurturing — emails, WhatsApp, SMS, push — timed against their actual signals. Farvision's automation engine fires journeys based on real events: site visit completed but not booked, EMI calculator used, brochure downloaded, price-drop on the unit they viewed. The journey writes itself; the RM gets called in when it's time to close.
Real estate sales is brutal under demand pressure — multiple RMs, multiple channels, the same unit shown to three people on the same day. Farvision's inventory engine commits atomically: the moment one RM blocks a unit, every other RM, every channel partner, and every walk-in sees it locked. Offers are OTP- or QR-verified, customer-acknowledged, traceable end-to-end.
Channel partners drive 30-50% of bookings for most developers, but the messy part starts pre-booking: who registered the lead first, whose RM has the conversation, did the customer walk in independently or via a partner, which partner has earned the lock. Farvision encodes the entire pre-booking partner workflow — onboarding, lead-lock with time-bound exclusivity, source-of-truth attribution, real-time partner leaderboards. (Brokerage ladder commissions and collection-linked release flow into the Customer Care deep-dive — they activate post-booking.)
Most CRMs show you a funnel. Farvision shows you the funnel with the rupee or dirham attached at every step. Cost per lead, cost per site visit, cost per closure — by source, by campaign, by salesperson, by product. Marketing knows what's working. Finance knows what's worth it. The CEO sees both, on one screen.
Some firms run on units sold. Some on built-up area. Some on absolute booking value, some on net realisation. Farvision targets are multi-dimensional and roll up cleanly — RM target → team target → project target → company target. With monthly, quarterly, annual horizons; with stretch and threshold bands; with incentive linkage to the HRMS payroll.
At the SFA stage, the apps do one job: keep brokers and customers focused on the next sale. The Channel Partner app shows exactly how much more they need to close to unlock the next ladder tier. The Customer app shows residents their referral earnings and which friend's interest is closest to a booking. Both apps are fully white-labelled — broker downloads "Wadhwa Partners", resident downloads "Dosti Connect" — your brand on every screen.
Native API · spend-feed live · creative-level CPL · audience analytics
Search, display, YouTube · keyword-level CPL · auto-budget routing
Native API · de-dupe against existing leads · auto-attribution
Direct integration · daily sync · cost-feed alignment
2-way messaging · click-to-WhatsApp ads · chatbot-qualified handoff
Direct form-fill · UTM-stamped · attribution to source campaign
Hoarding numbers · radio · TV · auto-dialler back · qualified to RM
CP-app submissions · walk-in capture on RM phone · attribution locked
The sourcing manager's job is to feed the funnel with leads that close — not just leads. So the dashboard is built around lead quality by source, conversion to site visit, cost-per-qualified-lead, and creative-level performance for paid channels.
The closing manager runs the team that converts site visits into bookings. Their dashboard is RM-centric: hit rate, average ticket size, deal velocity, hot pipeline, stuck deals, and the customers who are at risk of dropping off.
The sales head needs to slice the funnel six ways before breakfast. Same data, four lenses: source, RM, product, time. Cohort comparisons, trend lines, alerts on anomalies — all available without a request to the BI team.
The CEO doesn't want to scroll. They want one view that shows them whether the quarter is on track, where the cash is, which project is hot, which is bleeding, and which one decision needs their attention today. Built around board-pack-quality numbers, refreshed live.
The Customer App and the Channel Partner App are both fully white-labelled. Brokers download "Wadhwa Partners", customers download "Dosti Connect" — your brand, your splash screen, your colours, your support number. Same database underneath. Same deeply functional features.
The Channel Partner App alone changed the relationship. Brokers stopped calling us 40 times a day asking "is the brokerage in?" — they could see it on their app, against the customer's collection. Disputes dropped to near zero. Our top brokers brought us 2× the leads in the next quarter.— Sales Director, Top-10 Indian developer
30 minutes. We'll walk a live lead from a Facebook ad through site visit, OTP-verified offer, booking, brokerage release — on a live system. Bring your sourcing manager, closing manager, sales head — they all get to see what they need.